Our very own Chris Campbell of Waddesdon Wine was in attendance last night when Peter Doig was revealed as the artist for the Château Mouton Rothschild 2020 label.
The painting resonates Peter's genre of magical realism and here he captures a perfect moment of tranquillity in the vineyard, lit by a full moon creating an illusionary effect.
Doig described the dreamscape as 'an homage to the people who work in the vineyard and pick the grapes’. He added that after viewing previous labels ‘there was nothing that really referred to that aspect of the production of wine’.
‘It’s perhaps not typical for a wine label to depict a moon, it should be a sun maybe, but I thought my picture was more about a dream, a revery of this, and the winemaking process.’
'It’s a dream with a romantic streak, as if someone spontaneously decided to sing in the vines. It’s a moment of poetry, where you can take your time. It’s neither really day nor really night, but rather something in between, between waking and sleeping. It is possible to see it as a progression, a dream journey in the world of the harvest.'
Julien de Beaumarchais de Rothschild who is responsible for art and culture at Château Mouton Rothschild explained; 'We wanted an artist who uses canvas and pictorial material to express figurative subjects. Unrivalled as a colourist, Doig focuses entirely on painting and has become one of his generation’s foremost exponents of the discipline, holding exhibitions all over the world.
‘There is something very special about his technique and his universe that sets them apart in contemporary figurative art. His subjects are very varied, his painting resists any classification: he has succeeded in creating his own, inimitable world.’
All in all, this label is a perfect balance between magical realism and a magical vintage of Château Mouton....